If you’re struggling to write a great resume, you’ve got a problem. That problem is you. You know what I mean – your insider perspective is making it difficult for you to pick out the parts of your experience that are most relevant to a potential employer. You’re focused way too much on the detail, […]
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I Hear Your Brand Calling
Personal BrandingShhhh… I hear your brand calling. More specifically, your professional reputation is whispering. If you hear “personal branding” and you immediately think bright, shiny and dazzling, you’re missing the whole point of branding. Branding is basic. Branding isn’t superficial. (Borrowing someone else’s brand, bedazzling it, and then calling it your own is superficial.) A strong […]