Let’s start with your headline in LinkedIn. I started this blog writing about the summary section because I thought Headlines were self-explanatory. Step back. Regroup. I can’t overlook Headlines, in all good conscience. They are super important when it comes to branding and positioning. So I’m writing all about headlines with the promise that the […]
I started this blog post a few weeks ago. In one week, I had basically the exact same “LinkedIn versus resume” conversation with almost everyone that I met. Note to self: When you have the same conversation more than once, it usually means you have a blog topic at hand. One of the people I […]
I was an early adopter of LinkedIn. I’m just telling you that to make myself feel better. Because, despite seeing the power of LinkedIn early on, I’ve been one of those “do-as-I-say-not-as-I-do” career coaches. I’ve helped hundreds of people with their LinkedIn profiles, but haven’t spent much time on my own. I’d say “Go look […]
I look at a LOT of LinkedIn profiles — to critique and offer suggestions. No matter how much information is contained in a profile, my initial glance lasts an average of 30 seconds. So what am I looking for in those 30 seconds? In essence, it’s whether his/her personal brand is effectively communicated. My litmus […]
