I look at a LOT of LinkedIn profiles — to critique and offer suggestions. No matter how much information is contained in a profile, my initial glance lasts an average of 30 seconds. So what am I looking for in those 30 seconds? In essence, it’s whether his/her personal brand is effectively communicated. My litmus […]
Tag Archives: job search
The Worst Cover Letter Ever
Cover LetterThere’s been an interesting thread in one of my LinkedIn groups about a cover letter (The Daily Muse: 7/16/12) written by a recent grad promoting himself. Lots of professionals weighing in on whether they’d interview him based on the cover letter. My unscientific analysis — 70% turned off, 30% intrigued. The style is cheesy and […]