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Archive | Resources

Packaging vs. Branding

Don’t confuse branding with “packaging”. If you’re a tofu burger packaged as an all-beef burger, it’s just not going to work. Packaging preps us for what’s inside. Packaging helps us to quickly sort through options. The main mistake I see careerists make with branding is they focus too much on the packaging, and not enough […]

You’re Fired!

I just read an interesting article about how Sprint, ING Direct, and Best Buy (and others), have fired customers for being “difficult” or consuming too many company resources because of the number of complaints they’ve made, needing too much support, or habitually returning merchandise. Can you imagine being one of those customers?  Well, I’m guessing […]

20 Ways to Use LinkedIn Productively

Here’s an article about how to use LinkedIn. LinkedIn, like any social networking tool, is a great tool… but it’s just one tool that you need in your career search toolkit. You still need to network in person, expand your contacts in person, etc. Suggestions #8 and #16 are especially worthy!! http://webworkerdaily.com/2007/06/15/20-ways-to-use-linkedin-productively/

Top Careers

Great article from Money magazine & salary.com about the top 20 careers for women returning to the workforce, the over-50 crowd, and the “Young & Restless” – young workers who want to earn more and have more control over their careers: http://money.cnn.com/magazines/moneymag/bestjobs/2007/?cnn=yes Now, the all important disclaimer: Never, every make a career decision based on […]