A couple of years ago, I addressed this topic of how to introduce yourself to a stranger on LinkedIn (as well as why in most cases you shouldn’t connect with the hiring managers). I’m delighted that my original article has helped connect professionals. One of my clients “cold-called” their way into finding a perfect new job. And another client connected with a peer and was offered a consulting contract! Sometimes you must take a risk and trust the timing.

There’s many an article about how to cold-call, but I especially like this one I found called The Emotionally Intelligent Way To Cold-Email People (If You Must). Technically it’s about cold-calling via email, but that can easily be adapted to LinkedIn. Notice how the audience should be the focus of the message? Don’t be tempted to write too much about yourself hoping that you’ll seem worthy of a response. This is the main mistake I see people make when they try to connect or introduce themselves—they’re way too focused on telling their personal story. Make it about your audience; not only will they respond, but they’ll do so enthusiastically.

Want to see how my client cold-called to find his perfect job? Here’s what he sent via LinkedIn:

Hi Carina:

You’re doing what I’d love to do—designing and manufacturing eco-friendly clothing for urban commuters. I recently took a huge leap and left a career in film production to gain more experience in the fashion/apparel world. I’d love to connect with you—I have so many questions I’d love to ask: How did you navigate out of banking and into design? How did you land that first job as a materials coordinator at J. Crew? But I don’t want to overwhelm you in this email; would you be open to us connecting by phone so I can find out more about your career path?

I’d specifically like to get your advice and suggestions regarding target roles that my background/experience would be especially well-suited for. I’ll send you a separate LinkedIn connection request, so you can look at my full background, in case that is helpful.

Look forward to hearing from you.

Jon

He made it about her and her work. He showed that he did his research on both her and her industry. He gave her all the information she needs so there’s very little prep work to do on her part. And he didn’t rant. Feel free to use this as a template going forward, and good luck! Like I said before, the more you do this, the easier it gets.

I’m Stacey Lane: Career Coach | Transition & Career Strategist | Personal Brand Specialist

I help individuals with unique backgrounds find their perfect fit and effectively market themselves so they find work that is as interesting as they are.

Contact me to get started!